Week 4 will be your chance to circle back with another touch point to your Top 20 College List. Your highlight video may now be complete, which is a perfect reason to follow up. And if it's not quite done yet, even sending them a teaser with a few clips is a great reason to touch base with them again. Whatever your reason, it's important to use this "downtime" to get on their radar and the perfect way to do so is through consistent communication.
- Club Coach Utilization: Club coaches are an extremely important resource, yet are under-utilized in this process. You definitely should rely on your coach for guidance in this process; they know you well as a player and a person. You have a unique opportunity to use this "downtime" to really utilize your club coach. Schedule a 1-on-1 coaching call with them to discuss these three main items:
- Review Top 20 College List: does your list realistically match your athletic ability? Do you have reach schools and safe schools on your list?
- Review Your Highlight Clips/Video: does your video/clips represent you as a player? Are you using the right footage to showcase your best moments?
- Developmental Areas for Improvement: areas to work on to prepare for college soccer level; how can you prepare for the next level? What aspect of your game can you improve upon?
- NOTE: Make any adjustments to your Top 20 College List based upon feedback from your club coach.
- Follow-up email to college coaches: Go back to your email folder that you created labeled "recruiting emails" and reply to the emails that you initially sent with an updated personalized note. A great practice is to use the same email chain, so the coaches can see the previous info you sent.
- Include your SZ Player Profile in your follow-Up: College coaches have the ability to track players in SZ. It's always helpful and time-saving for them to keep you in the same database as their other targeted recruits. You have your own personalized SZ Player Profile link available in the top right screen of your SZ account. Copy/Paste that link into the body of your follow-up email.
- How often should I email? There isn't a magic number of how often you should reach out. But what we can say... players that reach out more frequently have a better chance of being remembered and their emails read. Sending 1-2 emails in an entire year makes it difficult for a coach to remember you. Have different touch points/reasons to reach back out. If you really want them to remember you and truly know your interest level, you must make yourself visible.
✔️ Your To-Do : It's time to send a follow-up email. Refer back to your email folder "Recruiting Emails" and your Top 20 College List and make sure that every coach gets a follow-up/personalized email from you that includes your highlight video or a teaser clip that gives them an idea of the type of player you are. If you use SZ OwnTheZone service, make sure to keep your "Favorites List/Top College List" up to date. Always remember: the more effort you put into your recruiting process, the more college soccer opportunity you will have.