Mission
Southwest's Finest’s mission is to improve pathways to higher education for student athletes by creating greater access to high quality academic and educational resources.

Vision
Our vision is to see New Mexico capture greater value to college recruiting across disciplines (both athletic and scholarly) due to the pathways created and managed through Southwest's Finest.

Values
Southwest’s Finest values are Discipline, Accountability, Mentorship, Leadership, Educational Excellence, Youth Development, and Equitable Access in sports and educational resources for our regional student athletes, coaches, and administrators.